Arjan Rossewij

Senior digital specialist with over 23 years of experience in adtech and web analytics.
I have developed myself as a real digital native who likes to operate in a fast growing and ambitious environment.
I have a passion for new technology and achieving great goals together with colleagues, clients and partners.

✦ Advertising Technology Engineer bij Talpa Network ✦

Adtech | Video | Display | Advertsing | Web Analytics | Tealium | CDP | Tag Management | Ad serving | Javascript | Datalayer

Contact

Experience

Advertising Technology Engineer @ Talpa Network

okt. 2019 - current · 2 jr 2 mnd

Implementation of the new datalayer for all Talpa Network brands
Functional management and design of the TagManager (Tealium)
Functional management and design of the ad servers (Freewheel and AppNexus)
Providing technical support to the operations department regarding online advertising products
Debugging technical issues related to online communications
Ensuring the correct tagging of websites and apps
Taking care of technical aspects of data collection on the websites (Tealium)
Manage the measurement plans
Assisting in the development and implementation of new advertising products and services in collaboration with internal stakeholders

Adserving: Freewheel, AppNexus, Spotx and Google Admanager

Ad Technology Architect @ RTL Nederland

jan. 2018 - sep. 2019 · 1 jr 9 mnd

AdTech Architect - responsible for the setup, functioning and maintaining the overview of all current and new online advertising offers from RTL Nederland
Adserving: Google Admanager, Spotx, AdSience and Improve Digital 360 Polaris

#DFP #SSP #DSP #HTML #Javascript #Video #VAST #VMAP #VPAID #DAI (Dynamic ad Insertion)

Solution Engineer @ Improve Digital

okt. 2016 - dec. 2017 · 1 jr 3 mnd

Collaborating with leading publishers to understand their objectives, recommending best practices and developing effective programmatic setups / campaigns
Act as first point of contact for publishers for solving issues with advertising products and the 360 polaris advertising platform
Act as a product champ for Rich Media within the TAM - Team
Act as a product champ for fighting Malware within the TAM - Team

Account Manager a.i. @ Twitter

mei 2016 - okt. 2016 · 6 mnd

Collaborating with leading brands to understand their objectives, recommending best practices and developing effective campaigns
Educating and consulting to demonstrate how to use Twitter’s advertising products, best practices and how to develop effective campaigns
Executing, optimizing and analyzing advertising programs using internal tools and dashboards
Resolving campaign issues in a timely and productive manner and identifying and implementing process improvements
Managing contracts and renewals and assisting our Sales Finance organization with payables and collections
Providing feedback to our product and tools teams to help us scale our advertising platform

Solution Sales Specialist @ Microsoft

okt. 2011 - okt. 2015 · 4 jr 1 mnd

Supporting the sales team with setting up high quality digital campaigns for direct advertisers and agencies.

Executing new digital advertising products in the local market
Internally train sales on the product readiness
Externally train (creative) agencies. What is possible on the different Microsoft propositions
Evangelize the Microsoft Advertising brand story in client facing meetings
Act as a product champ for MSN including branded content and native advertising
Act as a product champ for Xbox, Skype, Mobile and Video
Partner management, first point of contact for creative agencies and rich media partners

Account Executive @ Microsoft

okt. 2008 - sep. 2011 · 3 jr

Day-to-day management of several accounts and responsible for execution of customer's order and ensuring that campaigns are fulfilled in line with the client's requirements and expectations.
Responsible for a solid relationship and a first point of contact. The role combines a mix of internal and external, customer-facing, activities and communications.
Customers are direct clients and media agencies such as Warner, KPN, ING, Mindshare and MEC Global.
Further responsibility as interim ad product manager. Supporting internal and external with the correct execution of complex products and campaigns. Launching new products such as the Billboard and VAST video on the MSN Homepage.